email me your size and address and I’ll be happy to send one off to you.

That is an interesting observation. I think of WGBH and WBUR as primarily radio stations that happen to have websites. And I think that has to change if they are to survive. ROS is exploring some possible directions for that change.

I think there’s a whole generation of people out here, including myself, where the radio part, like newspapers, is basically “old media”. I hardly EVER listen to WGBH or WBUR on the air – I rely on archived or podcast shows, which I arrange in sequenc to match my interests. On my iPod I have playlists of talk or discussion programs organized by subject. In the same playlist I might have a ROS, an OnPoint, a Here On Earth (Wisconsin Public radio) and a Deep End (Australia’s ABC radio national), for instance.

I’m not a big tech person, so I especially appreciate the basic nature of the web site. You didn’t build it to bring a new site to a web audience; you built it to bring a new audience to the web. When I have a conversation on the site, I don’t feel like I’m talking to web people, just people – and that includes the staff. As Chris says in the article:

“It’s not about the technology,” he says. “It’s about the implications for democracy and information and communication and human contact and formation of opinion, and I just love it to death. It is a new world.”

So thank you Mary for your hard work and your imagination. It might be that you and Chris are the Lewis and Clark of this medium and the rest of us are jockeying to be on the exploration team.

And did you say something about t-shirts? ☺

No WAY! I don’t want to listen to ads on my iPod!

I’m a member of both of my local public radio stations (are you?) so I’ve already paid my dues.

Anyway, the hail-Mary ad model where a company buys some ad-time or space and just prays it reaches the right person or that someone responds to it is ***SO*** last century! The problem with putting an ad on an iPod is that they have no way of knowing if it’s reaching the right ears or if someone deleted it or fast-forwarded over it or didn’t listen to it till six months later. Or it could be an ad for a Lexus and the listener is a kid working at a Starbucks, or an ad for leather furniture and the listener is a PETA activist. Also they can’t measure whether that particular ad resulted in a sale or contact.

So, NO, the broadcast advertising model went out with corded telephones, Ed Sullivan, and Pet Rocks.

I quit the radio way back in the day. Podcast IS the new Broadcast.

THE ONLY Advertisement I HEAR is whatever advertisement IS ON THE PODCAST!

If I were an advertiser I would put my money on that PODCAST ad spot.

Here’s an example of that: I’m a contributor to both of Boston’s NPR stations, at amounts above the basic level. Why do people who’ve already made their contribution have to sit through long, annoying pledge drives? Especially if they’re near a computer?

Technically it would be relatively easy to set up their streaming audio feeds to carry their regular programming, minus the begathon, by entering a password that we are given when we become a station member. Membership SHOULD have priveleges that go beyond tote bags and coffee mugs, and one of those priveleges should be freedom from pledge drives.

I’ve made this suggestion to both WBUR and WGBH and neither one has even given me the courtesy of a response!

When pledge drives come on I go out on the web and listen to my favorite programs over my PC. Sometimes I listen to NPR programs on other stations’ streams around the US. Often I listen to Australia’s ABC/Radio National, which has BETTER, more intelligent, programming than NPR: Check out By Design, Night Air, Poetica, and a dozen others that have no peers on NPR. See:
http://www.abc.net.au/rn/subject.htm

Using podcasts I can listen to these while driving or on the go. There are also great classical music streams all over the world, at far higher bitrates (ie., better audio quality) than most NPR stations.

Keep in mind that with WiMax and EV-DO and other technologies starting to deploy widely, soon we will no longer be tethered to a PC to listen to streaming audio on the Internet. That will end the rationale for conventional broadcast radio stations. Local NPR stations that don’t start adapting NOW will no longer have a raison d’etre.